Click the gray cell at the top-left corner on the report editing interface, that is, cell 00, and the property list appears on the right. These properties are for the primary cell and they are common properties of the whole report, as the following shows:
In the above screenshot, properties whose background colors are green are for rows and those whose background colors are red are for columns. You can set up row/column-related properties here. Properties whose background color are white are for cells, and you can configure cell-related properties here for a report. Properties set up in this list will be copied to all cells.
See Properties of general cells to learn more about these properties and row/column cell properties.